Sir. Eric Seyram A. Personal Innovation Evangelist | SmallBiz Marketing Strategist | Personal Brand

"Most successful men have not achieved their distinction by having some new talent or opportunity presented to them. They have developed the opportunity that was at hand." – Bruce Barton My Passion has always been about empowering you to succeed, through my personal branding coaching and reputation management consultancy services. it has and will always continue to be about you. I believe in dreams no matter how small. This believe comes from the concept of  the  "economy of unscale" . Yes I know you always hear about, economy of scale and how good it is to be big and be able to swallow up the small guys, taking all that is there to take. I tell you today, the tide is about to turn and has even already started. This is evidence from a series of breakthrough technologies and new business models that are making the old rule of  "bigger is better"  an obsolete philosophy. By exploiting the vast (but cheap) audience afforded by the Internet, and takin...

'Love yourself and others will love you too'  We are happy to introduce to you;  The Love Resolution Campaign  with the theme:  ‘love yourself and others will love you too.  The Love Resolution Campaign is a series of blog posts,  intimate and honest conversations between Big Thinkers and some other very interesting activities like  “Lets Meet and Grow”,  (a community for expressing our love stories) that will make a difference in our lives. It is the new reality and our new way of life. Now, if you are thinking; how will this work? How will it impacts my life positively? How will I make more money, make the right connections, clinch the best contracts by loving myself? I challenge you to be a part of this love Resolution and you will see the value. The first open secrete, you need to know, is that people who will employ you, hire your services or want to really pay you more, mostly will like to know how much  love you have for y...

The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. Often, this self-analysis is the hardest part. Here are the building blocks of your brand that you need to identify: You distill that information into a concise brand statement and work to get every aspect of your life on brand: your website, professional bio, appearance, network, résumé, office space, and so on. · Needs: Maslow’s Hierarchy of Needs is a helpful tool that shows layers of needs from the most basic (physiological needs, such as food) all the way up to self-actualization — becoming everything that you are capable of becoming.    Values: These are core principles that give meaning to your life — a set of standards that determine your attitudes, choices, and actions. ·    Interests/passions: The things that intrigue and motivate you determine how you want to spend your time. ·   Mission: E...

When it comes to managing an online-reputation crisis, remember this adage: An ounce of prevention is worth a pound of cure. But if you're in the middle of a crisis that could damage your brand, warnings don't work — you need to take action. No matter what your situation, you will always do well to consider the following: Spot the issue as early as possible via monitoring . Respond to people in real time as much as possible. Never leave people hanging for long, or else they will tend to share more emotionally. This is how issues escalate. Be transparent via your brand . If there's a problem admit to it, apologize graciously, and tell what's being done to address the problem. Keep people up to date. As new developments arise, let people know online. Talk to your friends. During a crisis it's really effective to reach out to your brand ambassadors, as is appropriate. Don't impose on them, but if you happen to communicate with s...

After you've established a system for determining what people are saying about you, your brand, and your industry (and possibly even your competitors reputations!), it's time to establish your online reputation. Developing your brand's voice is an art and a science all rolled into one. As you start establishing your online reputation, be sure to consider the following: Remember that quality of relationships trumps quantity of relationships every time . Hiring a college student to get 100 of their friends to "like" your page may increase your numbers, but isn't going to help you have genuine brand ambassadors. There are no sustainable shortcuts. Keep it fresh. If the comments on your blog and social networks are old, search engines won't be as fond of you. Share quality content on a regular basis for the best results. Focus where you get the best results . There will always be a new, hot social network, but it won't always be a good ...

Listening to what people are saying is the basis for all harmonious communication. When you can show people that you're listening — and engage with them in a way that makes them feel understood — is very good business. And doing so can catapult your online reputation to greater heights. As you pull together your reputation-monitoring strategy, keep in mind the following considerations: Set up Google Alerts. This is a free service that you can use to dive surprisingly deep into what people are saying about any search term — even your competitor's names! Research your best "search engine optimization" keywords . This might sound a little intimidating right now, but it's relatively simple. Keywords are the words that people type into the "search" window on their browser when they want to find you. By choosing the right combinations of keywords, you can hit the sweet spot ("optimize") and attract more people than ever. Have a l...

Whether you're a business, an accountant, a lawyer, a blogger, a movie or music star, online reputation management is an important part of your personal and professional life. Due to the increase use of the Internet and social media, it's easy for people to disseminate information (good and bad) to an increasingly large audience. You should therefore be ready to establish a response plan, and build a solid online foundation for your reputation. And, above all, when crises arise, you should be able to take action quickly. It's essential for you to take charge of cultivating a positive reputation for your online brand. It can make the difference between getting the kind of professional opportunities you deserve and missing out, based on how you look next to your competitors online. When you're getting started managing your reputation online be sure to consider the following guidelines: Set reasonable boundaries for what kinds of information you will share...